Starter Vape Kit shelf plan — brief

The reorder is the real test

Starter Vape Kit sits in a crowded price band, and the cheapest quote on the sheet is rarely the cheapest unit on your shelf. Everything below is built around reorder rate, defect rate and cash conversion rather than headline unit price.

Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.

The replacement policy is deliberately simple: report within seven days of delivery with photos and the batch code, and we replace or credit at the next shipment. We do not argue about a defect we can see in a photograph.

Getting the documents right

Labels are where good orders go wrong. Nicotine warnings, child-resistant closures, batch coding and market-specific text all have to be correct before the pallet leaves. We prepare test reports, declaration of conformity and safety data sheets for each shipment and we ask for your destination list early so artwork matches the market.

Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.

Batch consistency and why it matters

A 0.5 percent defect rate sounds excellent until it lands on a 600 unit order and you are handling three returns in a week. We quote realistic rates per category and we credit in advance for the known failure modes.

Flavour drift between batches is the quiet killer of repeat orders. We retain a sealed reference sample from every run so a complaint six weeks later can be compared against what actually left the building.

• Specification locked in writing before production starts
• Artwork proof plus physical dummy for custom packaging
• Batch codes traceable from carton back to production date
• Mixed SKU cartons to spread first-order risk
• Seven-day defect reporting with replace-or-credit
• Consolidated or split shipping, quoted both ways

Price breaks and payment terms

Unit price breaks usually land at 300, 800 and 1600 pieces. Between those steps the cost curve flattens, which is why pushing a 200 unit order to 500 often costs less per unit than buyers expect.

Freight is quoted separately and honestly. Bundling it into the unit price looks tidy and hides the one line that changes most often between shipments.

Specification summary

None of this is complicated. It is just written down, which is more than most buyers get before they wire a deposit.

Frequently asked

Related reading

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